Resources for Printers & Mailers
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Announcing 'The Resurgence of QR Codes™'
QR Codes made a huge comeback during the pandemic and continue to present a fantastic opportunity to printers and their clients. Unfortunately, many printers don't have the resources to educate and promote these opportunities.
Printers Should Ponder These 5 Marketing Stats
Having recently presented a webinar with my print industry colleague, Kate Dunn, I wanted to highlight some points that printers need to think about and act on.
If I Were a Printer (Revised for 2021)
Now is the time to focus on growth and success in 2021! Following are some casual but essential thoughts and ideas to help you achieve both.
5 Things Leaders Are Doing to Grow Print Sales
With all shake-ups, nothing ever settles precisely the way it was before. Customer reallocation is inevitable. The following are some of the everyday things I'm finding with companies who are growing sales.
Content Marketing is Surging
During the last few months, digital content in the form of blogs, social media, and email was highly effective at allowing companies to stay engaged with mostly remote audiences. With some degree of distancing now part of our foreseeable future (possibly culture), this trend will continue. Do not ignore this. Your only choice is change!
Uncertainty Calls for Communication
I've decided to share this client communication with the print and mail community. During times of uncertainty, it's still important to communicate. These are truly uncharted waters in which we find ourselves, with uncertainty and no answers on the immediate horizon.