Resources for Printers & Mailers

Are you positioning yourself as a marketing services provider? If so, you are putting yourself out in front of your customers as more than an output provider. You are positioning yourself as someone they can trust to handle the marketing as well as production aspect of their campaigns.

The following was excerpted from an article by Customer Communications Group. With the exploding adoption of client engagement as a marketing tool these days, I found this article worth repeating.

QR codes are being talked about everywhere. When should you use them? What can you put them on? How well do they work? Or how about wearing one? Seriously, people are doing it.

I spend at least two hours of my day seeking out and reading articles that I think would be of value to the print community. It's far too much info for me to be writing about in our Marketing Briefs, so I've begun posting a few of these each week on our company's Facebook page. Please follow us if you'd like to read these.

More people are wondering these days: Do QR codes really increase response rates? Insqribe, a company that provides a real-time QR analytics platform, recently published a success story.

The following was excerpted from an article by Customer Communications Group.