Resources for Printers & Mailers
Page 19 of 26
9 Tips to Improve Your Website's Effectiveness
Your company website is the FIRST place prospects go to evaluate you. How does your site compare to those of your competitors? Are you putting your company at a competitive disadvantage right from the start? Here are some things to consider:
5 Quick Updates Regarding Social Media and Website SEO
Pinterest launched Business Pages this week. Like Facebook and LinkedIn, they now are a player in the 'Brand' marketplace. Google plays favorites. Having a Google+ account is good for SEO. As if you didn't have enough on your plate! Mark Cuban, owner of the Dallas Mavericks, gave Facebook a public lashing this week for their new algorithms and attempts to push more companies to pay for promoting posts. It's a good read. Google has implemented so many elements to their algorithm that require detailed knowledge of SEO (not just basics).
4 Quick Thoughts Regarding Marketing Your Print Services
In an age when competitive advantage is fleeting, brand differentiation should be the ultimate goal for printers, mailers and marketers. What many companies believe are efforts to differentiate are in reality, efforts to replicate. A quick look at your website and marketing collateral may confirm this.
Extending Your Reach: Facebook Changes & Company Pages
With branded Facebook pages, content that your company posts only appears on a percentage of your follower news feeds. On September 20th, Facebook revised the Edgerank algorithm that determines those percentages.The number of follower feeds your news appears on is considered your 'Reach.' Simply put, it's how many people you reached. Prior to the recent revision, posted content averaged a reach of about 25%.
8 Thoughts On Marketing Print Services
In looking at cutting expenses, frequently one of the first cuts is in marketing. This can be a critical mistake. One way to make sure that you are in control of the message is to stay in front of the customer both through marketing avenues and personal one-on-one visits.
Some Thoughts on Marketing Print
A printer in Ohio promotes PURL campaigns and touts response rates of 25% on its home page. Regardless of how it's worded, that extraordinary success rate is what people will see, remember and expect. Why set your customers up for disappointment?