Resources for Printers & Mailers
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Little Mistakes That May Be Costing You Sales
When we focus on business and sales, it's easy to overlook small issues that seem insignificant. However, these small mistakes may be costing you more sales than you realize.
Marketing Basics to Grow Print Sales
More than ever before, print providers in this day and age have wisely embraced the need to effectively market their services. Know Me, Trust Me, Like Me -- if you are not effectively achieving all of these, then your company is at a competitive disadvantage.
One Printer's Experience With Marketing
Even if you dismiss what marketers say about the need to market your print services, it's hard to ignore what printers themselves are saying. This printer's email about unsolicited praise for their marketing program shows the power of strategic advantage.
Marketing for Printers: Avoid These Pitfalls
I've spent the last 21 years providing marketing tools to printers and mailers. In that time, I've been able to witness the common issues that seem to derail even the best-intentioned marketing efforts. Here are a few of the most common reasons why they fail.
Google's 4/21 Deadline and 4 Other Quick Marketing Tips
1. Less than two years ago, Google's new Hummingbird algorithm shook the SEO world. As usual, there was no advance notice. The next big event will be 4/21. This time, Google has given notice. If your company website is not mobile friendly by this date, it will have an adverse effect on your search rankings. Not sure if your site is mobile friendly? Google provides this simple tool to let you know if it meets their mobile-friendly standards. Don't wait. Try it now here.
Utilize LinkedIn Publisher Platform to Grow Print Sales
A client of mine has had a great deal of success utilizing the LinkedIn publisher platform as a sales tool. In the spirit of that, I wanted to share the following tips: